Why We Invested in Bonsai's Seed Round

The more marketing channels brands use, the harder it is to know what’s working. Despite tracking every click and impression, most marketers can’t answer the fundamental question: which campaigns are driving real, incremental sales? Traditional tools oversimplify attribution, ignore true incrementality, and leave brands guessing where their next ad dollar should go. The decline of third-party cookies and stricter privacy laws (GDPR, CPRA) have only made this harder.

Why We Invested in Bonsai's Seed Round

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