In Good Taste

Invested In

2021

Delivering the perfect glass of wine for any moment

In Good Taste

Why we invested

In Good Taste brings the tasting room experience to your living room through guided, expert-led, virtual tastings. It’s patented, 6 oz mini bottles allow customers to taste a variety of high-quality wines before purchasing a full bottle. Unlike traditional wineries, In Good Taste purchases premium wine by the barrel from small, family run vineyards around the world. This flexibility provides the customer with a unique, discovery-forward tasting experience.

Joe Welch

Status

Current

Founder

Founders

Joe Welch

Origin Story

In Good Taste was started in 2020 with one goal in mind, to make wine more accessible and less intimidating for the everyday drinker. Close friends and co-founders Joe Welch and Zach Feinberg collaborated with award-winning winemakers Matt Smith and Neely Ashley to source wine from top winemaking regions. Together they curated a portfolio of high-quality wines into tasting flights, featuring six or eight single-glass servings in our patented 187ml mini bottle.

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