Simple Mills

Invested In

2016

Making purposeful food that advances the health of people and the planet.

Simple Mills
Katlin Smith

Why we invested

Simple Mills is at the forefront of the clean-food movement with a top-performing line of natural crackers, cookies, snack bars, baking mixes, and frostings. Katlin Smith founded Simple Mills after cleaning up her diet and seeing remarkable results. She realized the power of food to transform how people feel, inspiring her to create Simple Mills to help others feel their best.

Status

Exited 2025

Founder

Founders

Katlin Smith

Origin Story

Other companies

In-store shopper behavior data for brands, retailers, and their partners.
Retail Aware
Realized
SaaS
36
Invest in the children you love.
EarlyBird
Current
Consumer
24
Bringing hearing health to everyone.
Tuned
Current
Consumer
38
Building a cleaner world where people spend more time where they want to be and less time getting there.
Automotus
Current
SaaS
20